Our mission is to strategically create on-brand communications that are compelling, relevant, and maintain the capacity to shape opinion. We are leaders in creating shareable content; experts in both traditional, digital, and emerging media; and passionate and focused custodians of brand marketing. Quickly approaching our 10th anniversary as a company, we have built a reputation for detailed work, marketing innovation, creative excellence, and sound strategy. We are pioneers of integrated marketing. Our company is made up of two fully-integrated divisions containing best-in-class expertise:
YBDISPURT, with a focus on emerging media, digital and social media management, creative services, and advertising strategy; and YBVOCAL, with a keen focus on public relations, media and influencer relations, event and sponsorship marketing, influencer relations, and corporate and crisis communications.
We believe all brands, big and small, deserve the same white-glove treatment, and that all marketing communications planning should be innovative, targeted, and consistently re-evaluated. We believe in an equal focus on relevance and resonance. We are sticklers for key performance indicators, and founded on the principles of efficiency, effectiveness, and continually demonstrating value. We believe our clients are our partners – and we believe we are strong partners for brands. And while few agencies take more pride in their work, we always remember that it is never about our agency, it is always about your brand.
Our unique approach to media relations is rooted in our one-to-one communication with Canada’s foremost, authoritative lifestyle and leisure journalists, bloggers, producers, and hosts. We are a full-service communications agency – specializing in the leisure and lifestyle sector – that comprehends the heavy lifting that goes into directional, intelligent, and sustained media coverage.
Where change in digital marketing and online PR is a constant, we help brands find their stride by developing their online presence and creating positive forums. As a communications agency, we start by tailoring brand messaging from the ground up to suit the appropriate digital channels that are critical to reaching consumers and influencers alike. To ensure that our customized approach is optimized to deliver the best results, we continually measure content engagement through social listening and web traffic analytics.
Relying on our wealth of experience and our deep relationships with top-tier brands and personalities from around the world, our events for discerning clients bring together world-class chefs, internationally recognized celebrities, some of the world’s most important artists, top-end brands and luxurious furnishings, all within an engaging and warm event atmosphere.
In the Paid/Owned/Earned media forum, YOUR BRAND delivers across the board, and is especially equipped to reach audiences through highly tactical executions that include native advertising, out-of-home, broadcast, digital, social, print, advertorial, pre-roll, in-feed, and more.
Our sponsorship and partnership marketing capabilities begin with client objectives. We assess the particular needs of marketing efforts to identify the strategic affiliation that is on-brand and on-budget. We work with top-tier brands within Canada and internationally in support of programs that broaden the way consumers, clients, media employees and other stakeholders engage with client brands.
When the message and overall marketing directives are established, our Creative Services team ensures that any piece of marketing collateral comes to life. Visual messaging is an incredibly efficient way to reach your viewers, be it through creative copywriting, product photography, print or digital assets or ad creative. Our multidisciplinary team can ensure that your project looks its best while maintaining the right message.