#WheresGeorgieTO 

GEORGIE WAS SEEN AROUND TORONTO FOR A SURPRISE IT MOVIE STREET AND SOCIAL ACTIVATION.

The Brief

For the upcoming release of the highly-anticipated IT movie on September 8, Warner Bros. Canada wanted an activation that had impact.  Something that would be talked about and had a strong viral pick-up on Social channels.

The Solution

YOUR BRAND, in partnership with Warner Bros. Canada and Rooftop Agency, created a street and social activation that was trending #2 on Twitter and was picked up by major media outlets across Canada. 40 Georgie mannequins were dropped around downtown Toronto to create a buzz and give people a little scare on their way to work in the morning. You’ll float too!

Media Pick-ups

blogto
Mysterious mannequins holding balloons appear in Toronto - blogTO
dailyhive
Terrifying mannequins spotted in downtown Toronto (PHOTOS)
mediaincanada
Spotted! Warner Bros. Canada creeps out commuters
appliedarts
IT CREEPS OUT COMMUTERS WITH #WHERESGEORGIETO
Related Projects
Your Brand Integrated Marketing Communications Inc. Logo